A Leading Amazon Agency Transforms Their Catalog Management for Enterprise Clients
Simpliworks is an established Amazon agency managing 40-50 brand clients, and manual listing optimization was becoming a significant bottleneck. With larger enterprise clients joining their roster and catalogs growing in size, they needed a scalable solution to maintain quality while reducing the time investment per listing.
The Challenge: Manual Processes Limiting Growth
Before implementing Perci, the agency's listing optimization process was labor-intensive and time-consuming:
- Each listing required at least an hour of manual work
- Keyword research relied on piecing together competitor data
- Limited bandwidth meant only paid listing optimizations were feasible
- Coordination between teams was complex and inefficient
- Basic AI tools like ChatGPT helped but weren't scalable for bulk operations
The Solution: Implementing Perci's AI-Powered Optimization Platform
The agency adopted Perci's platform and integrated it into their workflow for both optimization of existing listings and for launching new products.
New Bulk Listing Process:
- Import competitor ASINs for keyword research
- Generate optimized listings in large batches
- Review and refine titles while giving AI more freedom with bullets and descriptions
- Send to client-facing team for review and approval
The Results: Dramatic Time Savings and Operational Efficiency
After implementing Perci, the agency experienced several significant improvements:
Operational Benefits:
- Reduced listing optimization time from 1+ hours to a few minutes per listing
- Ability to process 10 listings in the same time previously spent on one
- Streamlined workflow between departments
- New team members become proficient within 3-4 uses
- Tens of hours saved monthly on internal review time
Strategic Advantages:
- Ability to serve larger enterprise clients with bigger catalogs
- Improved client retention through staged optimization approach
- Earlier delivery of value in client relationships
- Confidence in AI-generated content quality
- Flexibility to adjust time investment based on listing priority
"Perci has become a really smooth part of our process. It's like a calculator - a reliable tool that just works."
Scott Tooter, Head of Operations
Future Growth
The agency is now positioned to:
- Take on larger enterprise clients with confidence
- Scale their listing optimization services
- Integrate performance tracking and conversion analysis
- Experiment with different content approaches for optimal results
Key Takeaway: By implementing Perci, this Amazon agency transformed their listing optimization from a bottleneck into a scalable, efficient process that supports their growth into the enterprise market while maintaining quality and client satisfaction.
Ready to Transform Your Amazon Catalog Management?
If your team is managing Amazon catalogs and facing similar challenges with:
- Inconsistent quality across product pages and marketplaces
- Not enough time or resources to optimize your catalog manually
- Manual listing optimization is a bottleneck for your operations
Perci's enterprise solution can help you scale up your content processes. Our platform is specifically designed for agencies and large brands managing extensive Amazon catalogs, with features including:
- Bulk AI-powered listing optimization
- Consistent brand voice across all content
- Instant generation of SEO-optimized titles, bullets, and descriptions
- Advanced keyword research and competitive analysis