How a Leading European Baby Safety Brand Leverages AI to Drive Amazon Marketplace Growth
BabyDan, a prominent Danish manufacturer of baby safety products, manages approximately 100 ASINs across European and North American Amazon marketplaces. With a lean e-commerce operation led by single Amazon manager Esben Thanning-Dahl, the company needed a scalable solution to optimize their product listings and drive sales growth.
The Challenge
Operating across multiple international marketplaces presented several challenges:
- Limited resources with just one person managing all Amazon operations
- Language barriers when optimizing listings for different markets
- Need for data-driven optimization across their entire catalog
- Time constraints for conducting thorough split tests
The Test
To validate Perci's AI-powered optimization capabilities, BabyDan conducted an 8-week A/B test on their best-selling product in the German marketplace.
Initial Analysis:
- Original listing was exact-matched for 7 keywords
- Perci's automated keyword research identified additional optimization opportunities
- New AI-optimized version exact-matched for 17 keywords
- Updates included optimized title and bullet points
The Results
The A/B test showed significant improvements:
- 11.6% increase in total sales
- 10% increase in conversion rate (from 0.254% to 0.279%)
- Maintained consistent traffic while improving conversion
This was only a test on existing shopper traffic—there are still more benefits from updated SEO coverage to boost additional clicks to their listing.
"For us, running an A/B test was the quickest way to validate if Perci's AI-powered optimization actually delivers results. The significant sales increase we saw with our bestseller proved the value of AI-driven optimization."
Esben Thanning-Dahl, Amazon Marketplace Manager
Scaling Success
Following the successful test, BabyDan is implementing Perci across their entire catalog to:
- Optimize listings across all marketplaces simultaneously
- Do continuous split testing to drive incremental improvements
- Overcome language barriers in international markets
- Maintain consistent optimization standards across their product range
The Power of Perci's AI Optimization
The test revealed that Perci's AI platform could:
- More than double the keyword coverage of listings
- Improve conversion rates through better content optimization
- Generate measurable sales increases
- Scale easily across multiple marketplaces and products
Looking Forward
BabyDan is now leveraging Perci's AI platform to replicate these results across their entire catalog in all marketplaces. By implementing automated, data-driven optimization at scale, they're positioned to achieve similar sales improvements across their full product range.
For brands selling across multiple Amazon marketplaces, BabyDan's success demonstrates how AI-powered optimization can drive significant revenue growth while operating with lean resources.
Ready to Transform Your Amazon Catalog?
If your team is managing large-scale Amazon catalogs and facing similar challenges with:
- Inconsistent quality across product pages and marketplaces
- Not enough time or resources to optimize your catalog properly
Perci's enterprise solution can help you achieve similar results. Our platform is specifically designed for agencies and large brands managing extensive Amazon catalogs, with features including:
- Bulk AI-powered listing optimization
- Consistent brand voice across all content
- Instant generation of SEO-optimized titles, bullets, and descriptions
- Advanced, automated keyword research and competitive analysis