# Perci > AI-powered Amazon listing optimization for brands, agencies, and catalog teams. Perci researches keywords and competitors, creates listing content and Amazon attributes, supports variation families, publishes approved listings to Amazon, and tracks organic keyword rank. Perci helps Amazon sellers improve existing listings and create new listings at catalog scale. A listing optimization credit includes competitor and keyword research, title, bullets, description, backend attributes, variation handling, and direct publishing. ## Key pages - [Product overview](https://perci.ai/): What Perci does, workflow, supported use cases, and frequently asked questions. - [Pricing](https://perci.ai/pricing/): Current credit-pack, rank-tracking, and monthly-plan pricing. - [Machine-readable pricing](https://perci.ai/pricing.md): Structured pricing, allowances, terms, and included features. - [Amazon listing optimization](https://perci.ai/bulk-listing-optimization/): Bulk listing optimization workflow. - [New listing creation](https://perci.ai/new-listing-creation-at-scale/): Create new Amazon listings at scale. - [Publish to Amazon](https://perci.ai/publish-to-amazon/): How approved listings are published through Amazon's API. - [Amazon rank tracking](https://perci.ai/rank-tracking/): Weekly organic keyword rank tracking and plans. - [Agencies](https://perci.ai/for-agencies/): Information for agencies managing client catalogs. - [Contact](https://perci.ai/contact/): Contact the Perci team. ## Blog - [The Alexa prompts on Amazon product pages (and why your listing must answer them)](https://perci.ai/blog/amazon-alexa-listing-prompts/): Amazon's Alexa asks questions on your product page; if your listing cannot answer them, Alexa cannot recommend or compare your product. - [Keyword research with AI: how to do it right on Amazon](https://perci.ai/blog/ai-keyword-research-amazon/): The pipeline that turns root keywords and competitor ASINs into a ranked list, without AI hallucinating keywords. - [Amazon rank tracking: why it matters, what to track, and how to pick tools](https://perci.ai/blog/amazon-rank-tracking/): Amazon hides your organic position; here is how rank tracking works, what it tells you that SQP doesn't, and how to act on ranking changes. - [Amazon backend keywords: how to find and optimize the search terms field](https://perci.ai/blog/amazon-backend-keywords/): The 250-byte search terms field, single-word rules, field weighting, and what to never repeat. - [How to analyze an Amazon SQP report to optimize keywords](https://perci.ai/blog/amazon-sqp-report-analysis/): The SQP analysis method that ranks keywords by proven revenue and estimated upside, walked through with a real anonymized report. ## Machine-readable resources - [Agent guide](https://perci.ai/AGENTS.md): Product capabilities, limitations, and next steps for agents. - [Open Knowledge Format bundle](https://perci.ai/okf/): Cross-linked product, pricing, rank-tracking, and publishing resources. ## Important notes - The first full-quality listing, including publishing, is free; no credit card is required. - Perci does not import an external Amazon flat file as a publishing source. It generates listings and publishes them through Amazon's API. - Check [pricing.md](https://perci.ai/pricing.md) before quoting prices or terms; it is the canonical machine-readable pricing reference.